Blank phone column

What you are seeing

Phone lookup is enabled and decision-makers are being found with names and emails, but the Phone column stays empty — or shows a dash — for every lead.

Most likely cause

Mobile phone numbers are only ever returned by LeadMagic, Limadata and Wiza — no other connected people-data provider supports phone lookup, regardless of your persona or plan settings. Check Settings → Provider: if you’re connected to any other provider, that’s why the Phone column is empty. See Compare people-data providers.

Check this first

Open Settings → Provider and confirm LeadMagic, Limadata or Wiza is the connected provider. If it’s any other provider, phone lookup will never populate no matter what else you change — see Bring your own people-data provider.

Other causes

• “Find phone numbers” isn’t enabled on the persona. Open the persona’s settings and tick the checkbox — see Find phone numbers.
• The provider searched but found nothing for that person. A dash (—) means a real, completed lookup with no result — this is expected best-effort coverage, not a bug. See Find phone numbers.
• Personation hasn’t finished running yet. The Phone column populates as personation completes, the same as email — give it time before assuming it failed. See How it works.

Still stuck

Check Is it working? for a platform-wide issue, or contact Support with which provider you have connected.