Personalize emails with AI

Use AI to clean, transform or summarize signals and use results in your emails.

Example: Clean up job title

Using job title to personalize and customize emails sent to leads seems to be a great idea, but with an email template like this:

Email template

I saw you are looking for a {job_title} and decided to reach out.

Inserting raw job title without any preprocessing leads to an unusable email text:

Without preprocessing

I saw you are looking for a Python developer (£### - £### per annum) Permanent, full time. and decided to reach out.

Use AI to clean up the title to get better result:

AI Prompt

This company is looking for {job_title}. Remove any location-specific details, company-specific jargon, or other non-essential elements from the job title. Use only words that capture the core essence of the position. Answer with exactly one sentence, not more than 10 words, mention the lowercase job title, start with: I saw you are looking for JOB_TITLE and decided to reach out.

Then modify your email template to include the AI-processed variable instead of the raw job title:

Email template

{ai_field_1}

In this example, I do not use “I saw you are looking for” and “decided to reach out” because it is already part of the AI prompt, so the result will include these words.

Result

I saw you are looking for a Python developer and decided to reach out.

Setting up an email campaign with Snov.io using AI-generated values

Open a project, add new or edit an existing one. In the “Enrichment” part of the form, add the prompt.

Add the custom fields to your CRM or outreach tool, e.g. for Snovio:

1. Open the prospect list https://app.snov.io/prospects/, click the ··· menu on the prospect list toolbar, then Manage custom fields and data tabs.

2. In the Custom fields and data tabs panel, add custom fields with any names, for example (as plain Text fields):

   Field name	Type
   ai_field_1	Text
   ai_field_2	Text
   ai_field_3	Text
   ai_field_person	Text

3. Insert them into your email text from Snov.io’s own field picker — they appear as inline chips named after the field, e.g. one chip for ai_field_person followed by the words “I would like to” and a chip for ai_field_1.

Need help writing a prompt?

Contact Support and describe your case.

Recent changes

• 2024-11-02 — Bugfix: checking ai field value to contain correct variables

• 2024-05-14 — Leadlist has an AI field which applied to each person, available templates are {first_name}, {last_name}, {title}, {email}, {linkedin_url}