Empty lead list
What you are seeing
You created a search, a persona ran, and the resulting project shows zero leads — or leads with no name, email, or phone attached.
Most likely cause
No people-data provider is connected. Without one, your account is on the free tier: company signals only, no people data — so a company can match your search and still never produce a usable lead. Check Settings → Provider: if it shows no key, or an invalid status, this is why. See Bring your own people-data provider.
Check this first
Open Settings → Provider. If the status is blank or invalid, that’s the cause — connect a key, or fix the rejected one, then re-run.
Other causes
- Filters combined too strictly. Required words across different fields are ANDed together, so stacking them narrows results faster than expected. See Create a search.
- Minimum decision-maker or email thresholds are set too high, filtering out every company that didn’t meet them — see the 2024-04-16 entry on What’s new.
- Your account balance is too low, which pauses a scheduled search until you top up — see What’s new.
- The search hasn’t run yet. Searches are topped up continuously in the background rather than on a per-plan schedule, so a brand-new one fills shortly after you create it, not instantly. See Pricing.
- Phone numbers specifically are missing even though other fields are populated — phone lookup only works with a connected LeadMagic key. See Find phone numbers.
Still stuck
Check Is it working? for a platform-wide issue, or contact Support with your search and persona settings.