AI variables

Include a variable in curly braces like this {company_name}.

Company variables

Always populated from the hiring company’s own record — not affected by which people-data provider you connect.

Variable	Meaning
company_name	The hiring company’s name.
company_country	The hiring company’s country.
company_headcount	The hiring company’s employee count.
company_industry	The hiring company’s industry.
company_headline	The hiring company’s one-line description.
company_description	The hiring company’s full description.

Signal variables

Always populated from the hiring signal itself.

Variable	Meaning
job_title	The job title from the hiring signal.
job_location	The location stated on the hiring signal.
job_country	The country stated on the hiring signal.
job_description	The full job description from the hiring signal.

Person variables

Availability depends on which people-data provider you connect — see Compare people-data providers for the full comparison.

Variable	Meaning	Populated by
first_name	The decision-maker’s first name.	Anymail Finder, Icypeas, People Data Labs, Prospeo, Snov.io, Hunter, LeadMagic, Tomba, Limadata, HarvestAPI, Wiza
last_name	The decision-maker’s last name.	Anymail Finder, Icypeas, People Data Labs, Prospeo, Snov.io, Hunter, LeadMagic, Tomba, Limadata, HarvestAPI, Wiza
title	The decision-maker’s job title.	Anymail Finder, Icypeas, People Data Labs, Prospeo, Snov.io, Hunter, LeadMagic, Tomba, Limadata, HarvestAPI, Wiza
email	The decision-maker’s verified email address.	Anymail Finder, Icypeas, People Data Labs, Prospeo, Snov.io, Hunter, LeadMagic, Tomba, Limadata, Wiza
linkedin_url	The decision-maker’s LinkedIn profile URL.	Anymail Finder, Icypeas, People Data Labs, Prospeo, Snov.io, Hunter, LeadMagic, Tomba, Limadata, HarvestAPI, Wiza
phone	The decision-maker’s mobile phone number.	LeadMagic, Limadata, Wiza
phone_status	Whether a phone lookup for this decision-maker succeeded.	LeadMagic, Limadata, Wiza

See Personalize emails with AI for how these variables feed into a generated email.